Altira Secret Masterplan
- Geoff Wilkinson
- Mar 18
- 3 min read
Version 1 - March 2025
Altira Masterplan: From Design to Wealth Platform
Vision: A Design-Led Wealth Engine
Altira is revolutionizing real estate investment by blending high-quality design with a scalable wealth-building platform. Our strategy evolves through structured phases, starting with education and product sales, transitioning into turnkey property development, and ultimately empowering investors to become developers through our platform.
The challenge
Modern housing solutions often fail to address the evolving needs of families and communities. There is a lack of flexible options to accommodate intergenerational living, changing life stages, and the demand for adaptable spaces that can support both residential and commercial needs.
Altira’s Solution
Altira solves this challenge by developing urban housing typologies centered around courtyard-first designs for intergenerational living and low-rise mixed-use buildings that seamlessly integrate residential, retail, and community spaces. Our approach provides adaptable, high-quality spaces that grow with residents and create long-term value in urban environments.
Phase 0: Establish Brand Authority & Generate Early Revenue (DIY Model)
Objective: Build credibility, educate the market, and generate cash flow.
Key Activities:
• Launch ‘The Art of Space’ book to establish Altira’s design philosophy (working title).
• Sell modular add-ons (green walls, outdoor seating, courtyard elements) for DIY space enhancement.
• Sell Altira’s Building Design System, offering pre-designed structures for clients to implement independently.
• Provide masterclasses and content to engage design-conscious buyers.
• Build an audience of future investors and developers.
Revenue Streams:
• Book sales, add-on product sales, design system sales, educational content (courses, masterclasses).
Phase 1: Prove the Property Development Model (DFY – Done for You)
Objective: Demonstrate how Altira’s design-first approach enhances property value and generates strong returns.
Key Activities:
• Develop and sell turnkey properties with Altira’s signature courtyard-first design.
• Offer investment opportunities in Altira-led developments.
• Showcase real-world ROI through completed projects to attract more investors.
• Establish Altira’s credibility in the real estate market.
Revenue Streams:
• Property sales, investment management fees, add-on integration.
Phase 2: Scale with a Digital Platform (DFY)
Objective: Expand Altira’s reach by enabling small-scale developers to use the system.
Key Activities:
• Introduce a platform where new developers can access Altira’s design templates, investment tools, and project support.
• Provide a structured pathway for investors to transition into developers using Altira’s system.
• Launch 5+ turnkey projects per year to scale revenue and visibility.
Revenue Streams:
• Platform fees, project management services, add-on sales, investment success fees.
Phase 3: Establish the Wealth Platform (DIY for Professionals)
Objective: Shift Altira from a real estate business to a wealth-building platform.
Key Activities:
• Allow developers to use Altira’s platform independently.
• Monetize design licensing, project templates, and investor network access.
• Create a self-sustaining wealth flywheel, where investors fund new projects, developers execute them, and profits reinvest into the platform.
• Scale the Altira ecosystem beyond internal projects, making it the go-to system for design-led development.
Revenue Streams:
• Subscription fees, transaction fees, design licensing, add-on product sales.
Investor Ascension Model: From Passive to Active Wealth Builder
A key part of Altira’s strategy is the ascension model, where investors grow into developers:
Phase 0: Start as a design enthusiast, learning through books and add-ons.
Phase 1: Become an investor, funding Altira’s turnkey developments.
Phase 2: Learn how to develop your own projects using Altira’s tools.
Phase 3: Operate independently as a developer, using Altira’s platform to scale your wealth.
By Phase 3, Altira is no longer just a property developer—it’s a platform that enables wealth creation through design-first real estate.
The system compounds investor capital, empowers developers, and scales effortlessly, creating a profitable, self-sustaining ecosystem.
Geoff Wilkinson
March 2025
